Conservation
Many water experts say that conservation is the first line of defense. Cyrus Reed, a longtime environmental lobbyist at the Texas Capitol and conservation director for the state’s Sierra Club, called conservation “the most conservative and lowest cost approach” to meet our water needs.
Conservation means using less water and using it more efficiently. That could look like reducing household and business water consumption through incentives, leak detection, and water-efficient appliances, improving irrigation techniques to minimize water loss, or encouraging industries to recycle water and reduce overall use.
One example is in El Paso. Since the 1990s, the city has had a toilet rebate program that has helped residents conserve water and save money on monthly water bills. The program offers a $50 rebate for customers who purchase water-efficient toilets that use 1.28 gallons per flush, as opposed to older toilets that use as much as six gallons per flush.
So far, they’ve given 54,000 rebates to their 220,000 customers, which includes homes, businesses and government agencies.
“Conservation is often underutilized due to the need for behavior change and the lack of regulatory enforcement,” said Temple McKinnon, a director of water supply planning at the water board.
Each of Texas’ 16 regional water plans includes conservation strategies.





