Conserving water means using the water we already have more wisely.
Other ways of thinking about water conservation include using water more efficiently, doing the same activities with less water, or reducing our water demands. Education is an important part of water conservation; people need to be given tools and knowledge to make water-wise decisions.
Reducing per-person water use allows communities to meet the needs of more people with the same amount of water (or less, which is important during drought years). Texas is growing rapidly, which means using water more efficiently is the most viable long-term strategy available.